Okay, let's be honest here.  A result of a recent survey stated that Google search was used by 78% of all online search engines.  This is pretty dominant and makes a good case for why most savvy, website owners would follow the rules of Google.

Having links back to your website is a way that Google sees the relevance of your website and your content.  If other companies, websites or people, especially blogs are linking back to you and their websites have relevant information, this increases your page rank with Google.

Having a strategy to consistently attract and solicit other websites and people to take interest in your website and to link back to you is very important.  This strategy can include paid inclusion for links, but a very good  SEO Coach will be able to help you develop a program that will also include gaining link popularity, organically.  This program, put simply, is a systematic campaign of reaching people and website owners who are complementary to your website and developing a relationship to have them link back to your site, and vice versa.  It sounds simple, but there are specific ways.  This must be addressed in order to be successful.  Lost opportunities are lost opportunities, never to be seen again.

Contact Larry today to see how he can develop a program to assist you with the linking system and help your website grow with Google rankings.